TikTok Treats, Week of Dec. 21st

Paul McCartney, Holiday Celebrations, and New Year’s Eve Live on TikTok

• TikTok is ending 2020 with a bang! Hosted by Brittany Broski and Lil Yachty, here comes another TikTok LIVE, “New Year’s Eve” with performances from TikTok’s biggest stars, including Jason Derulo, Saweetie, Anitta, and more. In addition to the performances, there will be appearances from trendsetters such as Cardi B, Mick Fleetwood, Liam Payne, Wayne Brady and many more. With a stacked lineup, this event goes to show the extent of TikTok’s growth and influence in 2020. Tune in on December 31, 2020 at 9:30 pm EST, to say #bye2020 and #welcome2021. Full details: https://newsroom.tiktok.com

• To celebrate the release of his new album McCartney III, one of music’s greatest legends Paul McCartney gracefully took to the platform to give users and fans a lighthearted, yet revealing glimpse into the makings of his new body of work. From behind the scenes studio footage to heartwarming looks at the album photoshoot led by his daughter Mary McCartney and featuring his beloved Appaloosa horse, Sir Paul seems to be sharing it all. Perhaps the best was a comical TikTok showing off his best moves to standout track, “Find My Way.” TikTok stardom may be the next feat in the ever-talented icon’s endless list of successes.

• TikTok has become known for reviving music of all genres, and Christmas music is no exception. “Holly Jolly Christmas” by Michael Buble, one of the “kings” of Christmas, is making its rounds on TikTok during this holiday season. With over 200k video creations so far, the suavely-festive song has become the home for Christmas-themed paw print ornament tutorials, sneaky prank attempts, and jovial mail delivery driver reactions to snack baskets.

• With an already remarkable 60+ year history, TikTok adds further proof that there are few Christmas songs as beloved as the classic Bobby Helms classic “Jingle Bell Rock.” The song’s continuously-increasing presence is certainly being felt, with almost half a million creations on the platform so far. This timeless tune has everyone putting up their best Christmas lights, sharing recipes for their own unique hot cocoa, and, quite literally, taking Christmas tree shopping and decorating into their own hands to prepare for the upcoming holiday. After all, aside from “Jingle Bell Rock,” almost nothing screams Christmas more than extravagant light displays, spiced hot cocoa, and Christmas tree competitions.